News From the Border

Providing the news from a different front but from a war that we must win as well! I recognize the poverty and desperate conditions that many Latinos live in. We, as the USA, have a responsibility to do as much as we can to reach out to aid and assist spiritually with the Gospel and naturally with training, technology and resources. But poverty gives no one the right to break the laws of another sovereign nation.

Monday, January 08, 2007

Dallas-based food chain to accept Mexican pesos

10:11 AM CST on Saturday, January 6, 2007

By KAREN ROBINSON-JACOBS / The Dallas Morning News

Starting Monday, patrons of the Dallas-based Pizza Patrón chain, which caters heavily to Latinos, will be able to purchase American pizzas with Mexican pesos.

Restaurant experts and economists said they knew of no other food chain with locations so far from the Mexican border offering such a service.

"We're trying to reach out to our core customer," Antonio Swad, president of Pizza Patrón Inc., said Friday.

"We know they come back [from Mexico] and have pesos left over. We want to be a convenient place for them to spend their pesos."

While U.S. restaurant chains have stepped up their marketing to Latino consumers and incorporated Latin flavors in the menu, it's unusual to see that outreach extend to the cash register.

Isn't this illegal? -mm

posted by missionaryman | 9:35 AM

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