Absolut-ly sorry: Arizona in map of Mexico
Tucson, Arizona | Published: 04.06.2008
MEXICO CITY — Amid angry calls for a boycott by U.S. consumers, the Absolut vodka company apologized Saturday for an ad campaign depicting the American Southwest as part of Mexico.
The campaign, which promotes ideal scenarios under the slogan "In an Absolut World," showed a 1830s-era map when Mexico included California, Arizona and other Southwestern states. Mexico still resents losing that territory in the fight for Texas independence and the 1848 Mexican-American War.
But the ads, which ran only in Mexico and have since ended, were less than ideal for Americans undergoing a border buildup and embroiled in a debate over illegal immigration from their southern neighbor.
More than a dozen calls to boycott Absolut were posted on michellemalkin.com, a Web site operated by conservative columnist Michelle Malkin. The ads sparked heated comment on a half-dozen other Internet sites and blogs.
Labels: Political Incorrectness
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